Truly data-driven companies see significantly better business outcomes than those that aren’t. According to a recent IDC whitepaper, leaders saw on average two and a half times better results than other organizations in many business metrics. In particular, companies that were leaders at using data and analytics had three times higher improvement in revenues, were nearly three times more likely to report shorter times to market for new products and services, and were over twice as likely to report improvement in customer satisfaction, profits, and operational efficiency.

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