The global AR and VR headset market grew 18.1% year-over-year last quarter, according to a June 18 report from IDC, with Meta holding a dominant 50.8% share. But the real momentum came from rising players like XREAL and Viture—part of a growing shift toward lightweight, optical-see-through, or OST, smart glasses.
The market is definitely shifting toward more immersive experiences, said Jitesh Ubrani, research manager for IDC’s Worldwide Mobile Device Trackers, in the IDC report.
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